Your blog has turned stale. You’re running out of topics to write about. No one is “liking” your Instagram photos, or pinning your content on Pinterest. So what can be done? The answer: unplug, and turn to connecting with offline marketing. Here are a few ways to coordinate offline and online marketing endeavors. 1. Hashtag…
One of the most lucrative tax deductions for homeowners is the mortgage interest deduction. The deduction is the government’s way of incentivizing people to become home owners by offering a significant tax break. While effective, it’s inherently unfair. Those who can afford to buy a home are rewarded with a reduced tax liability thanks not…
As a manager, you’ve found the perfect balance of coaching your employees just enough (without hovering), delegating efficiently (without micromanaging), and making yourself available for questions (while still encouraging your team to think for themselves). Right? As any manager knows, being an inspiring and knowledgeable leader doesn’t always come on the first, second or third…
Knowing the most common characteristics of successful entrepreneurs is a good place to start in order to better your own business chops. The good news? If you don’t have these traits, you can develop them over time. It won’t always come naturally to you, but mimicking the positives of successful entrepreneurs can help give you…
Tech entrepreneurs see the mobile health (mHealth) market as the next great business revolution, but it has yet to achieve critical mass. mHealth is considered the sum of technology-based applications that allow a patient and a physician to clinically interact from different locations. Examples include the exchange of medical information via e-mail, texting, smartphone apps,…
For many people, being forced to spend a few minutes alone with their thoughts is an unpleasant experience, new research suggests. A series of studies revealed that people would rather do an activity, such as listening to music or playing with a smartphone, than sit alone in a room for several minutes. In fact, some people —…
Ben Franklin observed, “You may delay, but time will not.” So, when you’re inundated with messages and flooded with information, how do you keep from spinning your wheels or getting driven to distraction? VivaKi’s Chief Strategy and Innovation Officer Rishad Tobaccowala gives five tips to help keep your eyes on the road and reach your…
Over the last several years, many reports on the economy have indicated that the job market is up and companies are increasing their hiring. What some of these reports don’t mention is the fact that most of these new positions are part time or temporary, which isn’t necessarily what full-time job seekers want to hear….
Have you ever felt like you were being taken advantage of at work? Well, welcome to corporate America. Unless you work at a notoriously employee-friendly company such as Google or Zappos, you need to accept that the company you work for may be more interested in the bottom line than your happiness. In an ideal world, you’d…
Encapsulating a business in a single word or phrase can be a daunting task. For startups, the name of the business becomes the first word of every investor pitch and the first message that’s spread to potential users. Although it’s often dramatized, a solid name can be a startup’s first step toward gaining legitimacy and…
