Two weeks ago I went on CNN to discuss my views on Twitter (TWTR) and Facebook's (FB) earnings. I explained that my agency only publishes social content on platforms that work for our clients. Right now the holy trinity is Facebook, Twitter & Instagram. If wall street analysts are watching the car race from home (viewing who is in the lead, and seeing the crowd's reaction) – than we're driving the car with our clients riding shot gun. We feel the bumps on the road, see the potholes ahead and can hear the dings in the engine.
This is why we've been bullish on Facebook & Twitter since they went public.
Let me break it down:
FACEBOOK:
It's all about Instagram, Mobile, and video
Facebook:
Mobile
They are dominating Mobile – THIS IS WHERE THE GROWTH IS
Instagram:
EXAMPLE: – Saturday Night Live The Exhibition
A short hyperlapse video native to the site – easy to ingest, tells a marketing/advertising story to an engaged audience. Originally posted on Instagram, and then reposted on Facebook. Video auto plays in the news feed and simply articulates that the exhibition is a fully immersive experience. Better than any banner ad.
