Correction Or Crash? US Retail Sales To Set New Course For The Dollar

  • All measures of Sales are expected to rise, but with a significant variation.
  • The Control Group measure holds the key to the reaction.
  • The US Dollar made a significant correction on the previous critical figure and awaits the verdict from this report.
  • The US Retail Sales are published on Tuesday, May 15th, at 12:30 GMT. The US economy is all about consumption, making the publication a top-tier gauge for the greenback.

    Back in March, headline Retail Sales advanced by 0.6%, better than expected. However, the core figures met expectations. Core sales excluding autos rose by 0.2%, and the Control Group improved by 0.4%. The numbers were OK, but not particularly impressive. One of the biggest drivers of sales was autos and auto parts.

    For April, headline sales could suffer from a correction in sales of automobiles and their parts. Headline sales are therefore expected to rise at a more modest pace of 0.3%. However, excluding autos, the total volume of sales carries expectations for a more prominent gain: 0.52%.

    The Control Group is essential as it feeds into GDP reads and is also considered the best gauge of the economy. The group excludes autos, food, gasoline, and building materials, all volatile figures. And here, the same number is expected: 0.4%.

    Any deviation from 0.4% in the Retail Sales Control Group could significantly impact the US Dollar.

    It is important to note that April, which is already in the Spring, also saw a short spell of cold weather. Commentators will likely argue about the impact of the snow on sales during this month as the meteorological effect was not that significant as in previous months.

    The April Retail Sales report and the US Dollar.

    As mentioned earlier, Retail Sales are always a top-tier event. This time, the publication has two additional aspects.

    First, this is the first report for the second-quarter. US GDP growth was slower in Q1, 2.3% annualized than in the past three quarters. The slowdown was not a shocker as previous years had usually begun with softer growth before things picked up later on. Nevertheless, markets will want to see a more rapid clip of growth and not another month of blaming it on the weather.

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