How To Quickly Tell If A Stock Is Cheaper Than It Looks

Wouldn't it be great to know if a stock is really more – or even less – expensive than it looks from its stock price?

In actuality, this is pretty quick and easy to do, and more investors should do it. Here's how…

What a Stock Price Represents

A share of stock is a piece of ownership in a company. To get the total value of the company (how much it would cost you to buy the whole thing), you multiply the cost of one share by all of the outstanding shares. This is known as the market capitalization of the firm:

Market Capitalization = Cost per Share * Number of Shares

For most investors, this is as far as it goes. Market Capitalization is used as a key component of the well-known valuation metrics, serving as the “price” portion of the price-to-earnings (P/E) and similar ratios. Generally speaking, the lower values for these ratios, the cheaper a stock is.

But this is ignoring some important characteristics of a company. We can do better with just a little effort.

Replace Market Capitalization With Enterprise Value

Say you were a private equity firm, or a large company looking to acquire a smaller firm. You are buying the “whole enchilada” – gaining control of that smaller firm's assets BUT also assuming all of its liabilities.

Therefore, if that smaller firm had a lot of cash in the bank and carried no , that much cash is essentially handed right back to you, making the deal cheaper than it looks. On the other hand, if that smaller firm had more debt than cash, you assume that debt, making the deal that much more expensive.

By subtracting net cash (or adding net debt) to the market capitalization, we create a figure called the enterprise value, or EV. In its simplest form (which we will stick to for the purpose of this article), enterprise value is calculated like so:

Enterprise Value = Market Capitalization – Total Cash + Total Debt

This can then be divided by number of shares to compare to the stock price. Companies with a lot of net cash will have an enterprise value LOWER than their market cap, while debt-laden firms have an EV HIGHER than their market cap.

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