Sentiment Measures Vs. Retail Spending: Clueless Clues And Random Noise

Economists Shocked

Economists were shocked by the plunge in the Conference Board Consumer Confidence Index this morning, well below any economist's guess in Bloomberg's Econoday Forecast. 

 The consensus estimate was 99.6. The consensus range was 97.0 to 102.0. And the actual result … 90.9.

Consumer confidence has weakened substantially this month, to 90.9 which is more than 6 points below Econoday's low estimate. Weakness is centered in the expectations component which is down nearly 13 points to 79.9 and reflects sudden pessimism in the jobs outlook where an unusually large percentage, at 20 percent even, see fewer jobs opening up six months from now.

A striking negative in the report is a drop in buying plans for autos which confirms weakness elsewhere in the report. Inflation expectations are steady at 5.1 percent which is soft for this reading.

Survey Methodology

How many people does the conference board survey each month? The answer is 3,000. Supposedly that's all it takes to determine car sales, job prospects, economic slowing, purchases, etc. 

Bloomberg reports “While the level of consumer confidence is associated with consumer spending, the two do not move in tandem each and every month.”

I will return to that idea in a bit. But first let's take a look at what others say.

Risk for the

Please consider Plunge in Consumer Confidence Exposes Risk for U.S. Economy. 

A less optimistic outlook for the labor market, and perhaps the uncertainty and volatility in financial markets prompted by the situation in Greece and China, appears to have shaken consumers' confidence,” Lynn Franco, director of economic indicators at the Conference Board, said in a statement.

Really? US consumers care about the Chinese stock market and Greece? Since when?

A drop in U.S. sentiment this month that results in weaker retail spending would represent a challenge to the Fed,” said the article.

Other Measures of Sentiment

The Conference Board “Consumer Confidence” report is not to be confused with the University of Michigan “Consumer Sentiment” report or the Gallup “Confidence Index” survey.

With that confusion out of the way, and in reference to the University of Michigan sentiment numbers, please consider the July 17 MarketWatch report Consumer Sentiment Drops from Five-Month High. 

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