Chain Store Sales Collapse Following Already Disappointing Black Friday

Just as we warned, based on card data, this holiday spending period is a disaster. Following disappointing sales over the Black Friday to Cyber Monday weekend, there has been absolutely no follow-through momentum as is usually seen. Chain Store same-store-sales crashed 6.3% week-over-week…

This should not be a surprise with a mere 1.7% YoY gain that fits with credit card data…

As Stone McCarthy details,

The Retail Economist-Goldman Sachs Chain Store Sales Index was down 6.3% week-over-week for the period ending December 5.

It appears that shoppers were sated after the hefty promotions offered in the prior week associated with Black Friday. There may also have been a drop off in brick-and-mortar shopping activity while many online retailers were offering for Cyber Monday.

Charts: Bloomberg

 

Print Friendly, PDF & Email
No tags for this post.

Related posts

Leave a Reply

Your email address will not be published. Required fields are marked *