Netflix Partners With Dish For First Big Pay-TV Partnership

Subscribers to Dish's (DISH) satellite TV service can now access Netflix (NFLX) right from their set-top box.

Netflix Partners With Dish for First Big Pay-TV Partnership

From GigaOM:

Subscribers to Dish's satellite TV service can now access Netflix right from their set-top box, the companies announced on Wednesday. The partnership is a major strategic coup for the online video service, and reflects a new level of integration between online and traditional TV.

My colleague Janko Roettgers first reported last week that such were on the way. According to a news release, Netflix will now appear for all Dish customers using a second-generation Hopper box, and will feature the same user interface as on other platforms.

According to a news release, Netflix will now appear for all Dish customers using a second-generation Hopper box, and will feature the same user interface as on other platforms:

“The app is easily accessible from any channel by clicking the blue button on the DISH remote and selecting the Netflix icon, or from the Netflix icon on the Hopper main menu.”

Read more at GigaOM.

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