Photo Credit: SnapCar PR

While many look to Uber as the leader in taxi disruption, SnapCar has been quietly building its business by targeting a lucrative and often loyal group of customers: enterprises.

SnapCar is starting its second year with big news: They've just closed an impressive €2 million round with a group of business angels, including top executives from the travel sector such as Charles Petruccelli, former CEO of American Express Travel and Bertrand Mabille, Carlson Wagonlit's current DG for France. For SnapCar founders Dave Ashton and Yves Weisselberger, having such an experienced group of travel execs as investors and advisors will be extremely valuable for them as they expand their foothold in the corporate transportation sector in France and beyond.

Going for the green

While many in France (and elsewhere) look to Uber as the leader in taxi disruption, SnapCar has been quietly building its business by targeting a lucrative and often loyal group of customers: enterprises. With 200 companies already on roster and several new big name clients to be revealed in the coming weeks, the SnapCar team has clearly shown that they understand the sometimes complicated transportation-related requirements unique to enterprises. As such, they've enticed companies by helping them first and foremost reduce costs and control ground transportation spending while continuing to provide superior services to users. Some of the specific services they offer to users include the following:

Focusing on companies as a priority target is a smart move and should help them more quickly jump-start their plans to expand across Europe and, eventually, beyond.