As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore….
Did you know that people who participate or engage in LinkedIn Group discussions get an average of four times as many profile views? LinkedIn Groups allow you to connect with thousands, even hundreds of thousands of people. Many more than you could connect with via your first-level connections. Using LinkedIn Groups for Sales Success There…
Many of us may skip our meals, but never forget to keep ourselves on top of social media – be it Facebook or Twitter. As you know, Twitter is one such platform that plays an important role in facilitating conversations, sharing your thoughts and delivering news and information. Therefore, Twitter performs updates, modifications and adds…
The United Negro College Fund’s slogan since 1972, “A mind is a terrible thing to waste” was changed for the first time this week as the College Fund teamed up with Y&R advertising agency. The new slogan will read, “A mind is a terrible thing to waste, but a wonderful thing to invest in.” This…
The power of video is at an all-time high in today’s marketing environment. Data gained from the B2B Demand Generation Benchmark Survey for 2012 found that video is used by over 90% of marketing respondents, beating out the percentages of those who use white papers, case studies, and live demos with reps. As suggested in…
Have you ever had a desperate need to go the bathroom, and stood waiting in line, crossed your legs, or hummed to yourself while waiting for that the person to be finished using the facilities? It might sound surprising that in recent years, a growing reason why some people are hogging up the stalls is…
