Jeff Bezos's message to Amazon executives has been clear: Do whatever it takes and don't worry about the cost. The Seattle-based giant has invested billions of dollars to woo consumers in India, China and other countries in Asia and Europe.

The Wall Street Journal has an interesting video on that aspect in its article Inside Amazon's Quest for Global Domination.

I cannot embed a non YouTube video but you can click on the above link to play it.

Amazon has made huge inroads in India but not China where it struggles to compete with Alibaba.

Amazon may not rule “everywhere” but that is the goal.