New Meat Cravings Drive Grain Demand

Peak meat consumption has likely already occurred in the developed world. U.S. Department of Agriculture (USDA) data shows that U.S. meat consumption peaked in 2004 at 220.2 pounds per person annually. Since then, demand has declined every year. In 2014, the figure came in at an estimated 202.3 pounds.

But it's a totally different picture in the emerging world.

China, for example, is now the world's biggest pork producer, and houses half of the planet's domestic pig population. The United Kingdom's Overseas Development Institute says the increased incomes in China are almost exactly parallel to the rise in meat consumption.

India is experiencing a similar trend. Since 2009, the annual disposable income there has risen by 95%! In turn, meat consumption rose by nearly 50% during the same period.

Other emerging markets are on the same pathway. Obviously, this is great news for those who are involved in the livestock and poultry businesses.

One obvious winner is Brazil's JBS S.A. (JBSAY). It's the world's largest exporter of animal protein, and is a global leader in beef, lamb, and poultry processing. JBS is also a big player in pork, having just bought Cargill's pork .

Sun Shining on the Fields

The rising demand for meat is also fabulous news for the farmers who grow grains. After all, all those animals have to eat before they're slaughtered.

Already, global grain trading was at an all-time high in 2014, according to the International Grains Council, with trading reaching 309 million metric tons (mmt) last year.

As I've related to readers before, the crops showing the fastest growth are sorghum and barley. Chinese imports of these grains soared to 11.5 mmt in the 2014 to 2015 crop year from just 1.7 mmt in 2010 to 2011, according to USDA statistics.

China's overall agricultural imports are expected to rise to 200 mmt in a decade from 120 mmt currently.

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