The rise of the ‘dollar store business model' caters to a disappearing ‘middle class' who are incurring shrinking incomes. This has made ‘dollar stores' prosper, in the last decade. Dollar stores, for most Americans, have carried an odd sort of stigma. In the past, these stores were seen as shopping for the poor, only. We are all now aware that many people who were in the once strong American ‘middle class' were thrown off of the prosperity path and into ‘lower income' brackets from business layoffs, downsizing, and salary reduction. While regular product companies struggle the expanding ‘dollar stores' have found a niche in this economic climate. The shrinking ‘middle class' means more customers for ‘dollar stores'.

A big part of the ‘new recovery' is lining up at midnight at Wal-Mart (WMT) stores in order to purchase food. There are families not able to feed their families by the end of the month. They are literally lining up at midnight at Wal-Mart stores, waiting to buy food along with their Electronic Benefit Transfer (EBT) Cards when their funds are deposited into their accounts.

EBT cards are an electronic system that allows state welfare departments to issue benefits via magnetically encoded payment cards, used in the United States. The average monthly EBT payout is $125.00 per person!

Common benefits provided (in the United States) via EBT, are typically of two general categories: food and cash benefits. Food benefits are federally authorized benefits that can be used only to purchase food and non-alcoholic beverages. Food benefits are distributed through the Supplemental Nutrition Assistance Program (SNAP), formerly the Food Stamp Program. Cash benefits include state general assistance, Temporary Assistance for Needy Families (TANF) benefits, and refugee benefits.

There appears to be a ‘growing great divide' within the current U.S. economy. The financial sector is swimming in their ‘bailout-induced profits'. Within their elite circles, it appears as if the ‘recession' is over.