For Google investors 2015 could not have come fast enough. 2014, namely, was not the best year in Google history on the stock market as the company's share price dropped by 5%. What can investors expect this year?

One of the biggest concerns around Google is that the budget of advertisers might be flowing towards social media networks like Facebook. That concern only grew when Google came up with its figures in October. The number of paid clicks had only increased by 17%.

Analysts say that these concerns are misplaced. They underline that Google has a bigger user base, explaining the difference in growth rate. Mark Mahaney from RBC Capital Markets let CNBC know, consequently, that there is no evidence for Facebook stealing dollars.

Opportunities For Google Investors

Next to the advertising issue, the other concern that some Google investors have is that the company pumps a lot of money into exploring new markets. Analysts from Janney Capital Markets believe that Google will spend 50% more this year in this area: 11 billion dollars.

According to Mahaney Google is only investing in great opportunities. They will not always hit the bull's-eye, but if they hit the target on a couple of these investments they will be able to keep the current growth rate going for a long time; much longer than the market realizes now.

One bad year is not a trend and although Google's performance in 2015 was not great, in the long term it is an absolute winner.